INDUSTRY:
Museum
CLIENT:
Blue Cadet
YEAR:
2018
EXPERIENCE:
Motion UI
Henry Ford Museum
BACKGROUND:
Blue Cadet was tasked with updating the Henry Ford Museum of Innovation, building a companion app and a series of interactive media columns throughout the space. My role was to previz all interactives and define how everything would move and feel.
Blue Cadet was tasked with updating the Henry Ford Museum of Innovation, building a companion app and a series of interactive media columns throughout the space. My role was to previz all interactives and define how everything would move and feel.
WHAT WE DID:
Using design, technology, and architectural-scale spatial interventions, we designed a suite of new experiences that introduces and unpacks the museum’s core themes of innovation. Each experience empowers visitors to discover the multi-faceted story of American innovation and the extraordinary innovators, activists, designers, artists, and engineers who created them.
Using design, technology, and architectural-scale spatial interventions, we designed a suite of new experiences that introduces and unpacks the museum’s core themes of innovation. Each experience empowers visitors to discover the multi-faceted story of American innovation and the extraordinary innovators, activists, designers, artists, and engineers who created them.
THE APP:
The Henry Ford Connect App transforms your museum visit into an exciting and innovative experience with audio tours, AR content, an interactive map, and more. I was responsible for prototyping these interactives, and working with the App developers.
The Henry Ford Connect App transforms your museum visit into an exciting and innovative experience with audio tours, AR content, an interactive map, and more. I was responsible for prototyping these interactives, and working with the App developers.
GALLERY COLUMNS:
The columns are one of the first things you’ll see upon entering the museum— five motion-sensing pillars of displays that wrap around structural beams. Designed with the museum guest in mind, they are meant to start the visitor journey with excitement and encourage further exploration. The Mindset Columns introduces what innovation means to museum as well as some key characters
These are large touch screens that had a lot of UX that needed to be fleshed out. I took the sketch files and brought them to life. Attract loops, call to action, examples of touching a datapoint ect. I created a lot of geometric transitions as well.
The columns are one of the first things you’ll see upon entering the museum— five motion-sensing pillars of displays that wrap around structural beams. Designed with the museum guest in mind, they are meant to start the visitor journey with excitement and encourage further exploration. The Mindset Columns introduces what innovation means to museum as well as some key characters
These are large touch screens that had a lot of UX that needed to be fleshed out. I took the sketch files and brought them to life. Attract loops, call to action, examples of touching a datapoint ect. I created a lot of geometric transitions as well.
IMPACT:
Anthem Awards Innovation - SilverAnthem Awards Innovation - Silver
Anthem Awards Responsible Technology - Silver
CommArts Award of Excellence, Interactive
Anthem Awards Innovation - SilverAnthem Awards Innovation - Silver
Anthem Awards Responsible Technology - Silver
CommArts Award of Excellence, Interactive
