INDUSTRY:
Installation
CLIENT:
Rockwell Group
YEAR:
2021
EXPERIENCE:
Motion UI
NHL Display
BACKGROUND:
At Seattle's newly renovated Climate Pledge Arena, we created two 35-foot flip disc displays that respond to live game-day events and stadium moments.
At Seattle's newly renovated Climate Pledge Arena, we created two 35-foot flip disc displays that respond to live game-day events and stadium moments.
WHAT WE DID:
Developed a graphic language suited to the unique constraints of a low-resolution, two-color flip disc display. Designed and animated choreographed sequences synced to live stadium events. We created a system for displaying the scoreboard & important game events. The displays also react to passersby, inviting them to reshape the visuals as they move through the space.
Developed a graphic language suited to the unique constraints of a low-resolution, two-color flip disc display. Designed and animated choreographed sequences synced to live stadium events. We created a system for displaying the scoreboard & important game events. The displays also react to passersby, inviting them to reshape the visuals as they move through the space.
IMPACT:
Delivered a striking, large-scale visual system that works within the real technical limitations of the medium. We created legible type at scale, impactful messaging, and a responsive interactive layer.
Delivered a striking, large-scale visual system that works within the real technical limitations of the medium. We created legible type at scale, impactful messaging, and a responsive interactive layer.
