INDUSTRY:
Installation
CLIENT:
Rockwell Group
YEAR:
2016
EXPERIENCE:
Art Director
MGM Cotati
BACKGROUND:
An enormous casino atrium in Macau featuring 25 very large LED screens. Content shifts at different times of day to create ongoing moments of surprise and spectacle.
An enormous casino atrium in Macau featuring 25 very large LED screens. Content shifts at different times of day to create ongoing moments of surprise and spectacle.
WHAT WE DID:
I Led look development for the ambient & spectacle mode. A media state that blurs the line between the physical architecture and the digital display, essentially camouflaging the screens into the surrounding space. Created multiple rounds of styleframes and previz animations. Built out the game environment in Unreal Engine to test all 25 screens together. This was a large, multi-year project.
I Led look development for the ambient & spectacle mode. A media state that blurs the line between the physical architecture and the digital display, essentially camouflaging the screens into the surrounding space. Created multiple rounds of styleframes and previz animations. Built out the game environment in Unreal Engine to test all 25 screens together. This was a large, multi-year project.
STYLEFRAMES
IMPACT:
The result is an immersive environment that redefines the screens as a unified public art experience, celebrating themes from nature, culture, and language across the atrium.
The result is an immersive environment that redefines the screens as a unified public art experience, celebrating themes from nature, culture, and language across the atrium.
