INDUSTRY:
Installation
CLIENT:
Rockwell Group
YEAR:
2015
EXPERIENCE:
Creative Director
Museum of Feelings
BACKGROUND:
The Museum of Feelings pop-up was 5 different experience rooms that allowed visitors to see their emotions come to life as interactive art. It was a brand activation for Glade. It went viral and had over a 3 hour wait for its entire run. I was Art Director for the exhilarated room.
The Museum of Feelings pop-up was 5 different experience rooms that allowed visitors to see their emotions come to life as interactive art. It was a brand activation for Glade. It went viral and had over a 3 hour wait for its entire run. I was Art Director for the exhilarated room.
WHAT WE DID:
The dynamic jewel box known as the Exhilarated Room was an immersive, kaleidoscopic garden of 3D floral animations. This was a collaborative process, and one of the best aspects of working in Experience Design. Arianna LeBed & JT Backman were the architects on this, they created the mirrored room, and produced a prototype. I set up little pico projectors and tested media on our little jewel box mockup.
The dynamic jewel box known as the Exhilarated Room was an immersive, kaleidoscopic garden of 3D floral animations. This was a collaborative process, and one of the best aspects of working in Experience Design. Arianna LeBed & JT Backman were the architects on this, they created the mirrored room, and produced a prototype. I set up little pico projectors and tested media on our little jewel box mockup.
INTERACTIVES:
I worked with Dan Melancon on the interactive. My renders were propagated and kaleidoscoped in Cinder. We built a simple touch screen app with a call to action and satisfying trails when you interacted with it. The rest of the interactives were produced by Ogilvy
I worked with Dan Melancon on the interactive. My renders were propagated and kaleidoscoped in Cinder. We built a simple touch screen app with a call to action and satisfying trails when you interacted with it. The rest of the interactives were produced by Ogilvy
3D RIGGED FLOWERS
IMPACT:
The activation won four Cannes Lions: Gold for Live Brand Experience, Silver for Omni-Channel Experience, and two Bronze Lions for Spatial Brand Installation and Creative Data. It also won a Silver Pencil at The One Show for Brand Transformation.
The activation won four Cannes Lions: Gold for Live Brand Experience, Silver for Omni-Channel Experience, and two Bronze Lions for Spatial Brand Installation and Creative Data. It also won a Silver Pencil at The One Show for Brand Transformation.
